Crush Volatility

How distribution executives are overcoming instability with a more immediate vision of supply as it fluctuates.

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The Analytics-to-Action™ System for Distribution



We assess over 36 intelligence points across critical functions, offering distributors integrated technology, tools and training to spot and seize on the largest performance opportunities across business operations.

The Analytics-to-Action™ System for Distribution

The ActVantage Analytics-to-Action™ System assesses over 36 intelligence points across critical distribution functions, including customer, supplier, inventory, and pricing. It offers distributors integrated management tools and training that help you spot and seize on the biggest performance opportunities across business operations…no matter where you are in your data and analytics journey.



Most customer profitability models are highly complex, making it difficult for the average salesperson to understand those models, let alone act upon them when working with customers. 


Supplier FOCUS +

A critical piece of the supply chain challenge, especially since the start of COVID, where many distributors are flying blind. 


Inventory FOCUS +

Most inventory models are far too complex, which makes it nearly impossible to actively manage several things at once – from SKU proliferation, to supplier performance, to discounts, to rebates, and to purchasing price variances in the marketplace.



The answer to optimizing profits through pricing lies in managing complexity by creating a price structure with fewer variables while offering consistency by doing things the same way every time.



An actionable view of your profitable business at the intersection of CORE customers, PROFITABLE inventory, and CORE supplier mix with robust benchmarking to increase accountability and break down data silos.

Bias Towards Action

Integrated playbooks and training give you prescriptive actions to take immediately to address underperformance or opportunities refined by years of distribution experience. These help properly prioritize your limited resources for maximum leverage in the areas that matter most.

Thought Leaders

We researched and wrote the books that established intelligence frameworks for the distribution industry. While our competitors simply built software, we focused our system on the things that drive real-world adoption, accountability and success. limited resources for maximum leverage in the areas that matter most.

Our Partners

“By allowing you to set your own parameters, Actvantage brings clarity to the things most important to running your business. The Actvantage team immerses themselves into the business, and the personal attention delivers results. The efficient, user-friendly way they deliver data to the team is nothing less than amazing.

Danny Bates, Executive VP
Valley Solvents & Chemicals

“Working with the Actvantage Analytics-to-Action™ System helped our management team gain knowledge with real hands-on experience to implement cutting edge best practices over an incredibly short period of time. We received the education, data enrichment, coaching, and playbooks from Actvantage that will positively impact our strategic decisions and revenue for years to come.”

Joe Nolan, President
Gibson Engineering

“Actvantage provided us with tools that can be used by all levels of our distribution team to increase revenues and decrease costs. Actvantage analyzes and displays our data in a way that helps us focus on the details without losing sight of the big picture. We are seeing positive results in all areas of customer interaction through their stratification strategies, and it’s required only a small investment in time and energy.”

Vice President