We Are ACTvantage.

Intelligent Action for Distribution.™

At ACTvantage, our goal is simple: Help distributors drive profitable growth through analytics. We develop analytics capabilities by offering tools and training in inventory, pricing, customer retention, purchasing that drive your top and bottom line. 

ACTvantage is more than a tech company. We are the experts known industry-wide for creating and implementing distribution best practices such as customer stratification, inventory stratification, and profitable growth strategies. We have co-authored six best-selling books through the NAW across a range of topics, outlining key operating principles for distributors of all shapes and sizes.

Brent Johnstone
Co-Founder, Managing Director

AREAS OF EXPERTISE

  • Private Equity
  • Business Transformation
  • Business Analytics
  • Growth Strategy
  • M&A transaction support


EDUCATION

  • M.B.A., Harvard Business School
  • B.A., Harvard College

Dr. Pradip Krishnadevarajan
Co-Founder, Managing Director

AREAS OF EXPERTISE

  • Customer Stratification
  • Pricing Optimization
  • Value Chain Segmentation
  • Inventory Management
  • Business Analytics


EDUCATION

  • Ph.D., Business Analytics, Karpagam University, India
  • M.S., Industrial Engineering, Texas A&M University
  • B.E., Mechanical Engineering, PSG College of Technology, India
  • Certifications: CPSP, CMP, CLSSBB, CPMM

Dr. Senthil Gunasekaran
Co-Founder, Managing Director

AREAS OF EXPERTISE

  • Growth Strategy
  • Customer Value Proposition
  • Business Analytics
  • Business Model Innovation
  • Pricing Optimization
  • Inventory Management


EDUCATION

  • D. Engg., Business & Industrial Engg., Texas A&M University
  • ME, Industrial Engg., Texas A&M University
  • BE, Mechanical Engg., Govt. College of Technology, India
  • Prosci Certified Change Practitioner
  • Certified Supply Chain Professional (CSCP)

Karthic Madanagopal
Strategic Technology Advisor

AREAS OF EXPERTISE

  • Machine Learning
  • Software Architecture
  • Technology Innovation

EDUCATION

  • Ph.D., Computer Science, Texas A&M University (Current)
  • M.S., Computer Science, Texas A&M University
  • M.S., Industrial Engineering, Texas A&M University
  • B.E., Mechatronics Engineering, Anna University, India

Joseph Muir
Data Analyst

AREAS OF EXPERTISE

  • Database Management
  • Data Visualization
  • Computer Science
  • Programming
  • Client Service


EDUCATION

  • M.S., Computer Science, Texas A&M University (Current)
  • B.E., Computer Engineering, Texas A&M University

Reuben Fernandes
Chief Application Developer

AREAS OF EXPERTISE

  • Data Engineering
  • Database Management
  • Business Intelligence
  • Data Visualization


EDUCATION

  • M.S., Computer Science, Arizona State University
  • B.S., Computer Engineering, Texas A&M University
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CONTACT US

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